Our Strategies
Capital Leaders
Capital Leaders is an all-stock portfolio whose primarily goal is capital appreciation. The portfolio seeks to achieve this growth by targeting companies with strong balance sheets, hence the name “Capital Leaders”. In order to qualify for inclusion in the model, companies must meet the following parameters: $1 billion in cash, less than 30% long-term debt to equity, and greater than 15% return on equity. Our investment team then analyzes the companies that meet these criteria to determine which will be included in the portfolio.
Daily Essentials
Daily Essentials is an all-stock strategy that invests in companies whose products and services are considered to be of everyday use. Because of the lower volatility of the companies within the portfolio, we feel they make a good investment for those who would like to stay in the market while taking slightly less risk than the market as a whole.
SMid Capital Growth
SMid Capital Growth is an all-stock portfolio whose primarily goal is capital appreciation. The model seeks to achieve this level of growth by investing in strong companies that are classified as either small- or mid-cap. Like the Capital Leaders portfolio, companies must meet the following parameters to be included in this model: $100 million in cash, less than 30% long-term debt to equity, and greater than 15% return on equity. Our investment team then analyzes the companies that meet these criteria to determine which will be included in the portfolio.
Kings Series
The Kings portfolios provide a combination of strategic asset allocation and active portfolio management. The portfolio buys and holds large-, medium-, and small-cap equity ETFs, international equity ETFs, and fixed income ETFs in the strategic asset allocation portion, and the remainder of the portfolio is carefully managed by the investment committee based on current market conditions using Circuit Breaker technology in an attempt to minimize downside risk and participate in upside gains.
Blue Chip Income
The Blue Chip Income strategy offer high levels of current income, with a secondary objective of capital appreciation. There are three components to this strategy: the Capital Leaders model, the Daily Essentials model, and a covered call ETF. The Capital Leaders segment provides high growth investments, the Daily Essentials segment provides defensive growth, and the covered call ETF provides large amounts of current income. When combined, these three sub strategies offer monthly income payments and diversified growth opportunities that tend to perform well in both bull and bear markets.
Protected Equities
The Protected Equities portfolio is designed to achieve capital appreciation while limiting downside risk in exchange for capped returns. The model seeks to achieve this objective by using a laddered portfolio of buffered ETFs. Ultimately, the goal is to match the returns of the S&P 500 up to a predetermined cap on the upside, while using options to limit downside risk.
Trend Guard
TrendGuard is a tactical, rules-based retirement investment strategy designed to adapt to changing market conditions rather than ignore them. The strategy uses low-cost, diversified Exchange Traded Funds (ETFs) across multiple asset classes, with each holding independently monitored on a weekly basis using long-term trend analysis. When market conditions are favorable, TrendGuard seeks to maintain or increase exposure to areas showing sustained strength, and when conditions weaken, it gradually reduces exposure to help protect against major losses. This segment-by-segment approach allows parts of the portfolio that are performing well to remain invested while declining areas are reduced or moved to defensive positions. Depending on an investor’s risk tolerance and income needs, TrendGuard may also incorporate buffered ETFs or other hedged strategies to further manage downside risk and enhance income potential. The overall goal of TrendGuard is not to predict markets, but to respond thoughtfully and systematically—prioritizing risk management, flexibility, and control for investors who are near or in retirement.
Eisert Circuit Breaker
The Eisert Circuit Breaker model’s only holding is an S&P 500 index fund, but the strategy’s potential advantage comes from how it is traded, and when it is invested in the market. We trade in and out of this fund based on short- and long-term moving averages of the fund’s historical prices. If the fund’s short-term average falls below the long-term average, we see this as a sustained market downtrend, and we sell out of the fund. While we are out of the market, we will typically buy a money market fund to earn interest on our idle cash. Alternatively, if we are out of the market, and the fund’s short-term average rises above its long-term average, we view this as a sustained uptrend, and buy back into the index fund. The goal of this portfolio is to avoid large and sustained swings to the downside while also participating in the market’s gains.